I would say it depends; advantages of the rope is that it does not store energy (well, not nearly enough to cause any damage, anyway), is lighter (this is good not only to carry it, but also less weight for the jeep to move around, so less fuel), will not be damaged by twists like cable will, you can use it without gloves (well, you are not supposed to, but there are no broken cables to get in your hands; you can still get a splinter or something, though), can be mended in the field, and (depending on rating) typically allows for more tension (meaning you can pull heavier objects before it will break). The downside is that rope is more prone to being damaged by abrasion, is much more expensive, can be damaged by UV light (AKA, Sun light), and needs more maintenance (not difficult, but you do need to soak it in water if it gets all muddied up). For me, regular cable is good enough; I cannot justify the difference in price considering how often I use the Jeep!