Cult According to Websters....
Etymology: French & Latin; French culte, from Latin cultus care, adoration, from colere to cultivate -- more at WHEEL
Date: 1617
1 : formal religious veneration : WORSHIP
2 : a system of religious beliefs and ritual; also : its body of adherents
3 : a religion regarded as unorthodox or spurious; also : its body of adherents
4 : a system for the cure of disease based on dogma set forth by its promulgator <health cults>
5 a : great devotion to a person, idea, object, movement, or work (as a film or book); especially : such devotion regarded as a literary or intellectual fad b : a usually small group of people characterized by such devotion.
I dunno, maybe number 5 applies to us.